By Brian Haupt, Inner Health advocate
We’ve all grown up with expensive and well-known makeup brands. TV, radio, Internet, and fashion magazines have given these brands a lot of exposure without discussing the dark side of these well-known beauty brands.
Cosmetic giants may not care about your health but you should. It’s about your skin after all. Read on for 4 good reasons why switching to natural cosmetics is a must.
1. Soft and gentle on your skin
Natural makeup contains nutrients which benefit and nourish our skin.
Natural makeup contains minerals such as magnesium, calcium, zinc oxide and mica. Added botanical ingredients like tea tree oil, rosemary extracts, and green tea, protect your skin from dirt and damage.
Other manufactured brands of makeup contain chemicals which are harsh and have a negative impact on skin, especially, sensitive skin. Natural makeup is a better choice for sensitive skin, as it is less irritating and improves the overall condition of your skin.
2. Sun protection
Natural makeup contains three main ingredients – titanium oxide, zinc oxide, and iron oxide. These offer sun protection and reduce premature aging of the skin. This also decreases the risk of skin cancer as it contains fewer chemicals compared to manufactured brands cosmetics. Titanium oxide which is found in natural makeup provides an additional ultraviolet protection with its built-in SPF 15. Natural makeup also provides sun protection against UVA rays and UVB rays as it contains zinc oxide.
3. Provides protection to future generations
Makeup rich in chemicals has been shown to adversely affect the skin. Manufactured brands have even been linked to birth defects. Recently, a well-known household baby brand, mainly manufacturing baby products, was found to be linked to cancer.
Pregnant women using products such as shampoos, fragrances, cosmetics and nail polishes, containing large quantities of chemicals, may be more likely to have children who with disruptive behavior years later.
Children are innocent, and hence shouldn’t be the victims of the adult behavior and habits.
4. Gives a glowing skin
Natural makeup contains components such as oils, plant extracts and other natural ingredients which help in moisturizing and soothing the skin. Natural makeup is formulated without the use of pesticides, synthetics, herbicides and other harmful ingredients.
Jennifer Hinds founder of NAS Cosmetics
“Make-up was never living up to my expectations. Tired of wasting money trying countless brands, I decided that my lesson had been learned and I was now prepared to pay a premium price to use the best on the market. The product, I chose to purchase, was marketed as the products for film and television, and desperate for that “flawless” look, I went ahead and purchased a foundation for $90.
The product itself had a pungent odor and after using it for a week or so, I became nauseous whenever I applied it and had constant headaches. Deciding it must be ‘off’, I returned the product for an exchange, learning that this was, in fact, the true product, and I was having an overreaction.
It was at this moment, I decided that I would expose this industry by empowering women to become conscious consumers and make informed choices about choosing their makeup and in turn, other personal care items.
I vowed that I would make my own and I would do it in two weeks. As with small business, the two-part was correct however, I got the weeks and years very mixed up.”
NAS Cosmetics produces NATURAL, AUSTRALIAN & SAFE make-up and is dedicated to educating women on the importance of the motto “Know your Ingredients”